The challenge was to craft visually compelling, informative marketing content for several government-led projects, including the “Made in UAE” campaign, market dialogue initiatives, post-COVID-19 economic recovery strategies, and the grocery branding project. Each project required adapting the messaging to suit specific industries and communication channels, all while maintaining Dubai Economy’s cohesive brand identity. The goal was to engage both domestic and international audiences, creating clear, multilingual communication that resonated across cultures and sectors.

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The primary goal was to enhance the public’s understanding and engagement with Dubai Economy’s initiatives. This included promoting local manufacturing (“Made in UAE”), supporting export growth through detailed surveys and data analysis, as well as fostering public-private collaboration to navigate post-pandemic economic recovery. I worked to deliver content that not only reflected the strategic vision but also aligned with Dubai Economy’s ongoing mission to drive economic growth.

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I played a key role in developing digital and print materials that delivered clear, impactful messaging. This involved collaborating on campaigns like “Made in UAE” and conducting outreach for Dubai Exports. The “Grocery Branding” initiative unified the branding of grocery stores across the city to enhance consumer trust and improve the shopping experience. For these projects, I designed brochures, email templates, surveys, and reports, ensuring alignment with Dubai Economy’s established guidelines. Additionally, I participated in content strategy for surveys like the Market Dialogue, capturing feedback from exporters and driving decisions for sustainable trade development.

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