<People> is an innovative and dynamic brand operating as a fashion label, events organizer, techno and house record label, and creative house. Our mission is to celebrate the synergy of fashion, music, art, and human connection, bringing together diverse individuals in a vibrant, creative community. Our unique blend of activities and ethos positions us as a leader in the intersection of these industries.

<People> is where fashion, music, and art converge in a vibrant, dynamic space. Here, creativity flows from the hearts and minds of individuals, celebrating the beauty of collective creation. At <People>, we thrive on the synergy of art, fashion, techno, and house music. Our creative house embodies the elegance of this fusion, reflecting the spirit of unity and innovation. We nurture creativity, provide inspiration, and cultivate an environment where ideas flourish. We believe in the power of people—the beauty of life is in our connections, our shared experiences, and our unique stories. Together, we form a tapestry of infinite possibilities, each thread contributing to the rich fabric of our community. We are a free nation of thinkers, dreamers, and creators. We dance, live, laugh, and love with passion. We are the wild ones, the pioneers of expression. We are the people. Join us in this celebration of creativity and unity.

Key Activities

Fashion Label:

1. Design and Production: Creating unique fashion pieces that blend artistic innovation with contemporary styles.
2. Collaborations: Partnering with artists and designers for limited edition collections.
3. Seasonal Collections: Launching collections that reflect the brand’s ethos of unity and creativity.

Events Organizer:

1. Exclusive Events: Hosting fashion shows, music festivals, and art exhibitions.
2. Curated Experiences: Blending fashion, music, and art in unique event experiences.
3. Partnerships: Collaborating with venues and other brands.

Record Label:

1. Music Production: Producing and promoting techno and house music.
2. Artist Development: Signing and nurturing talented artists.
3. Distribution: Releasing music across various platforms and organising live performances.

Creative House:

1. Collaborative Platform: Providing a space for artists, designers, and musicians to collaborate.
2. Content Creation: Producing content that celebrates human experiences and creativity.
3. Workshops and Sessions: Inspiring and developing new talents through educational programs.

Value Propositions

1. Authentic Experiences: Delivering genuine and memorable experiences through our events and products.
2. Creative Collaboration: Fostering a community where creativity thrives through collaboration.
3. Innovative Fashion: Offering fashion pieces that are stylish and reflect the collective spirit of our community.
4. Diverse Music: Curating a range of techno and house music that resonates with our audience.