The challenge was to create a complete brand identity and promotional strategy for a conceptual music festival named “Pulse.” This included developing a unique and captivating logo, designing visually engaging promotional posters, and creating a website that would serve as the festival’s digital hub. The project aimed to capture the essence of a music festival that was not only visually appealing but also communicated the festival’s energetic and immersive experience to potential attendees.

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The primary goal was to establish “Pulse” as a distinct and memorable music festival brand. This involved crafting a cohesive visual identity that would resonate with the target audience and set the festival apart from others in a crowded market. The aim was to design materials that were not only aesthetically pleasing but also conveyed the festival’s vibe and theme effectively, generating excitement and anticipation among potential attendees.

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For the Pulse Music Festival, I conceptualised and designed a comprehensive visual identity. Starting with the logo, I aimed for a design that encapsulated the festival’s energy and futuristic theme, using bold typography and visual elements that evoke movement and rhythm. The promotional posters were designed to be eye-catching, using vibrant colours and abstract imagery to create a sense of motion and excitement. Each poster carried a consistent design language that tied back to the Pulse brand, ensuring a strong visual coherence across all promotional materials.

In addition to the print materials, I designed a website for the festival. The website served as the central hub for information about the event, incorporating interactive elements and a user-friendly layout to enhance the visitor’s experience. The site included details about the festival lineup, ticketing, and event logistics, all presented within the festival’s unique visual style to maintain brand consistency.

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